Selling school : the marketing of public education

"The authors present in-depth research and analysis on the ways in which the educational landscape has been transformed by the presence of private and quasi-private actors in the public education sector. The use of aggressive marketing and branding campaigns to attract new consumers and create...

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Bibliographic Details

Main Authors:	Dimartino, Catherine (Author), Jessen, Sarah Butler (Author)
Other Authors:	Lubienski, Christopher (author of foreword.)
Format:	Book
Published:	New York : Teachers College Press : Columbia University, [2018]
Subjects:	Education > Marketing > Methodology. Public schools > Public relations. Educational fund raising. Education > Marketing. Education. Methodology. Public schools. Public relations.