Creativity as It Unfolds: An Examination of Temporality in the Creative Process

Bibliographic Details
Title: Creativity as It Unfolds: An Examination of Temporality in the Creative Process
Language: English
Authors: Gerben Tolkamp (ORCID 0000-0003-2666-2048), Bart Verwaeren (ORCID 0000-0001-6561-6250), Tim Vriend, Aart-Jan Riekhoff (ORCID 0000-0002-0832-0565), Bernard Nijstad (ORCID 0000-0001-7882-8447)
Source: Creativity Research Journal. 2025 37(1):22-43.
Availability: Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Peer Reviewed: Y
Page Count: 22
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Foreign Countries, Business Education, College Students, Creative Development, Creative Thinking, Creativity, Time Factors (Learning), Time on Task, Conceptual Tempo
Geographic Terms: Netherlands
DOI: 10.1080/10400419.2023.2234719
ISSN: 1040-0419
1532-6934
Abstract: Scholars view the creative process as a sequence of activities (e.g. problem construction, information search, idea generation, and idea development) that unfolds over time. This implies that time plays an important role in creativity. Unfortunately, however, the field lacks clear and explicit propositions about the temporal aspects of the creative process and lacks suitable methodology to examine this process in detail. In this paper, we firstly outline two broad perspectives on the creative process, the linear and iterative perspectives, and translate their implicit theories of time into temporal propositions regarding the duration, frequency, timing, and sequencing of creative process activities. Secondly, we develop and use an experimental framework that enables us to test these propositions, and offer some initial insights into how the creative process unfolds. These analyses suggest 1) that some people followed a more linear approach to creativity, whereas others behaved more in line with the iterative approach; 2) that those who followed the iterative approach generated more original solutions; and 3) this difference mainly occurred because people who followed the iterative approach spent more time on idea selection and development.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1458509
Database: ERIC
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More Details
ISSN:1040-0419
1532-6934
DOI:10.1080/10400419.2023.2234719
Published in:Creativity Research Journal
Language:English