"Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
Title: | "Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions |
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Authors: | BELLEZZA, SILVIA, ACKERMAN, JOSHUA M., GINO, FRANCESCA |
Source: | Journal of Marketing Research, 2017 Oct 01. 54(5), 768-784. |
Access URL: | https://www.jstor.org/stable/44878531 |
Database: | JSTOR Journals |
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ISSN: | 00222437 |
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Published in: | Journal of Marketing Research |
Language: | English |