Personalized marketing: Leveraging AI for culturally aware segmentation and targeting
| Title: | Personalized marketing: Leveraging AI for culturally aware segmentation and targeting |
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| Authors: | Alijoyo, Franciskus Antonius a, ⁎, Aziz, Taheseen Shaikh Abdul b, Omer, Nadir c, Yusuf, Nadia d, Kumar, M. Dhiliphan e, Ramesh, Anjhyam Venkata Naga f, g, Ulmas, Zoirov h, Baker El-Ebiary, Yousef A. i |
| Source: | In Alexandria Engineering Journal April 2025 119:8-21 |
| Database: | ScienceDirect |
| ISSN: | 11100168 |
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| DOI: | 10.1016/j.aej.2025.01.074 |
| Published in: | Alexandria Engineering Journal |
| Language: | English |