The effects of residential mobility on consumers’ preference for paradox brands
| Title: | The effects of residential mobility on consumers’ preference for paradox brands |
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| Authors: | Jiang, Xia, Deng, Fengyi, Yang, Defeng, Yao, Qing |
| Source: | In Journal of Retailing and Consumer Services May 2024 78 |
| Database: | ScienceDirect |
| ISSN: | 09696989 |
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| DOI: | 10.1016/j.jretconser.2024.103727 |
| Published in: | Journal of Retailing and Consumer Services |
| Language: | English |