Exploring destination positioning and message congruence in tourism management: An eye-tracking and fMRI study
| Title: | Exploring destination positioning and message congruence in tourism management: An eye-tracking and fMRI study |
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| Authors: | García-Carrión, Beatriz ⁎, Del Barrio-García, Salvador, Muñoz-Leiva, Francisco, Porcu, Lucia |
| Source: | In Tourism Management June 2025 108 |
| Database: | ScienceDirect |
| ISSN: | 02615177 |
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| DOI: | 10.1016/j.tourman.2024.105111 |
| Published in: | Tourism Management |
| Language: | English |