Challenge your customer: How businesses may trigger change in perceived barriers, capability, and consumption
| Title: | Challenge your customer: How businesses may trigger change in perceived barriers, capability, and consumption |
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| Authors: | Stancu, Catalin M. a, b, Aschemann-Witzel, Jessica a, ⁎, Grønhøj, Alice a, Mulders, Maartje D.G.H. a |
| Source: | In Appetite 1 February 2025 206 |
| Database: | ScienceDirect |
| ISSN: | 01956663 |
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| DOI: | 10.1016/j.appet.2024.107829 |
| Published in: | Appetite |
| Language: | English |