Virtual influencer and cultural heritage destination: Endorsement effectiveness of virtual versus human influencers
| Title: | Virtual influencer and cultural heritage destination: Endorsement effectiveness of virtual versus human influencers |
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| Authors: | Zhang, Ke a, ⁎, Sun, Xinru a, Li, Gang b |
| Source: | In Annals of Tourism Research January 2025 110 |
| Database: | ScienceDirect |
| ISSN: | 01607383 |
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| DOI: | 10.1016/j.annals.2024.103873 |
| Published in: | Annals of Tourism Research |
| Language: | English |