Zhou, S., Blazquez, M., McCormick, H., & Barnes, L. (2021). How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134, 122-142. https://doi.org/10.1016/j.jbusres.2021.05.011

Zhou, Shuang, Marta Blazquez, Helen McCormick, and Liz Barnes. "How Social Media Influencers’ Narrative Strategies Benefit Cultivating Influencer Marketing: Tackling Issues of Cultural Barriers, Commercialised Content, and Sponsorship Disclosure." Journal of Business Research 134 (2021): 122-142. https://doi.org/10.1016/j.jbusres.2021.05.011.

Zhou, Shuang, et al. "How Social Media Influencers’ Narrative Strategies Benefit Cultivating Influencer Marketing: Tackling Issues of Cultural Barriers, Commercialised Content, and Sponsorship Disclosure." Journal of Business Research, vol. 134, 2021, pp. 122-142, https://doi.org/10.1016/j.jbusres.2021.05.011.