How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure
| Title: | How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure |
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| Authors: | Zhou, Shuang, Blazquez, Marta, McCormick, Helen, Barnes, Liz |
| Source: | In Journal of Business Research September 2021 134:122-142 |
| Database: | ScienceDirect |
| ISSN: | 01482963 |
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| DOI: | 10.1016/j.jbusres.2021.05.011 |
| Published in: | Journal of Business Research |
| Language: | English |