The Influence of Live Broadcast on Purchase Intention: Based on Meta-SEM Calculation Analysis
| Title: | The Influence of Live Broadcast on Purchase Intention: Based on Meta-SEM Calculation Analysis |
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| Authors: | Shu, Bo, Yin, Xiang |
| Source: | 2022 7th International Conference on Intelligent Computing and Signal Processing (ICSP) Intelligent Computing and Signal Processing (ICSP), 2022 7th International Conference on. :57-60 Apr, 2022 |
| Relation: | 2022 7th International Conference on Intelligent Computing and Signal Processing (ICSP) |
| Database: | IEEE Xplore Digital Library |
| ISBN: | 9781665478571 9781665478564 |
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| DOI: | 10.1109/ICSP54964.2022.9778812 |
| Published in: | 2022 7th International Conference on Intelligent Computing and Signal Processing (ICSP), Intelligent Computing and Signal Processing (ICSP), 2022 7th International Conference on |