Promotion Decisions Under Asymmetric Demand-Generation Information: Self-Operated, Online-Platform and Offline-Outlet Strategies
| Title: | Promotion Decisions Under Asymmetric Demand-Generation Information: Self-Operated, Online-Platform and Offline-Outlet Strategies |
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| Authors: | Chen, P., Yan, Y., Xu, G., Zhao, R. |
| Source: | IEEE Transactions on Fuzzy Systems IEEE Trans. Fuzzy Syst. Fuzzy Systems, IEEE Transactions on. 27(5):928-942 May, 2019 |
| Database: | IEEE Xplore Digital Library |
| ISSN: | 10636706 19410034 |
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| DOI: | 10.1109/TFUZZ.2018.2829475 |
| Published in: | IEEE Transactions on Fuzzy Systems, Fuzzy Systems, IEEE Transactions on, IEEE Trans. Fuzzy Syst. |