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The Role of Influencer Marketing in Boosting Demand Forecast Accuracy for Saudi Arabian Supply Chains in the E-commerce Sector: A Qualitative Approach

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Title: The Role of Influencer Marketing in Boosting Demand Forecast Accuracy for Saudi Arabian Supply Chains in the E-commerce Sector: A Qualitative Approach
Authors: Ezmigna, Ibrahim, Alghizzawi, Mahmoud, Alqsass, Mohammad, Abu-AlSondos, Ibrahim A., Abualfalayeh, Ghaith, Abdeldayem, Marwan Mohamed
Source: 2024 International Conference on Decision Aid Sciences and Applications (DASA) Decision Aid Sciences and Applications (DASA), 2024 International Conference on. :1-6 Dec, 2024
Relation: 2024 International Conference on Decision Aid Sciences and Applications (DASA)
Database: IEEE Xplore Digital Library
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              Y: 2024
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