Bibliographic Details
| Title: |
Analysis of the Influence of Social Media Marketing on the Purchase Decisions of Consumers Using Structural Equation Modelling (SEM) |
| Authors: |
Ferdinand, F. V., Tanugerah, A. F., Saputra, K. V. I. |
| Source: |
2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) Industrial Engineering and Engineering Management (IEEM), 2023 IEEE International Conference on. :0495-0499 Dec, 2023 |
| Relation: |
2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) |
| Database: |
IEEE Xplore Digital Library |
