Prediction of Perceived Consumer Experience, Perceived Brand Engagement, and Gamification towards the Intention to Use Metaverse: An Extended TAM Approach

Bibliographic Details
Title: Prediction of Perceived Consumer Experience, Perceived Brand Engagement, and Gamification towards the Intention to Use Metaverse: An Extended TAM Approach
Authors: Afkar, Elvia, Hamsal, Mohammad, Kartono, Rano, Furinto, Asnan
Source: 2022 6th International Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE) Information Technology, Information Systems and Electrical Engineering (ICITISEE), 2022 6th International Conference on. :239-244 Dec, 2022
Relation: 2022 6th International Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE)
Database: IEEE Xplore Digital Library