Food safety management in online live broadcast marketing

Bibliographic Details
Title:	Food safety management in online live broadcast marketing
Authors:	HU Shuiying
Source:	Shipin yu jixie, Vol 39, Iss 12, Pp 65-69 (2024)
Publisher Information:	The Editorial Office of Food and Machinery, 2024.
Publication Year:	2024
Collection:	LCC:Food processing and manufacture
Subject Terms:	webcasting, e-commerce, food safety, homemade food, incubator, Food processing and manufacture, TP368-456
More Details:	Literature research and case analysis were used to summarize the development status of online live streaming marketing market, analyze the cases of food safety accidents in live streaming e-commerce, and summarize the food safety problems in current live streaming e-commerce. Governance strategies were proposed, such as strengthening the review of live content, strengthening supervision, unblocking consumer complaint channels and accelerating relevant legislative processes. For the problem of homemade food in network marketing, it can be counseled, supported and invested in the form of an incubator to promote its transformation to formal production.
Document Type:	article
File Description:	electronic resource
Language:	English Chinese
ISSN:	1003-5788
Relation:	http://www.ifoodmm.com/spyjxen/article/abstract/20231212; https://doaj.org/toc/1003-5788
DOI:	10.13652/j.spjx.1003.5788.2023.60059
Access URL:	https://doaj.org/article/c955153848ae4ae3ac17cc60161f680c
Accession Number:	edsdoj.955153848ae4ae3ac17cc60161f680c
Database:	Directory of Open Access Journals