Traditional Marketing Versus Digital Marketing
| Title: | Traditional Marketing Versus Digital Marketing |
|---|---|
| Authors: | Simona Valentina Pascalau, Ramona Mihaela Urziceanu |
| Source: | Agora International Journal of Economical Sciences, Vol 14 (2021) |
| Publisher Information: | Editura Universitatii Agora, 2021. |
| Publication Year: | 2021 |
| Collection: | LCC:Marketing. Distribution of products LCC:Public finance LCC:Economics as a science |
| Subject Terms: | Marketing. Distribution of products, HF5410-5417.5, Office management, HF5546-5548.6, Public finance, K4430-4675, Economics as a science, HB71-74 |
| More Details: | Today, the digital economy contributes decisively to increasing competitiveness, especially since a digital transformation involves migrating to new technological models, where digital marketing is a key part of the strategies of users’ growth and loyalty. The internet and digital marketing have become important factors in campaigns, which attract and retain internet users. This study aims to identify the main ways in which users can be gained and retained through the use of digital marketing. Digital technologies can monitor behaviours, can analyse the content of requests, problems, assessments, both on the platforms of organizations and on social networks. Organizations need to understand how favourable assessments will result in the outcome that the marketing department needs to achieve. |
| Document Type: | article |
| File Description: | electronic resource |
| Language: | English |
| ISSN: | 2067-3310 2067-7669 |
| Relation: | https://univagora.ro/jour/index.php/aijes/article/view/4202; https://doaj.org/toc/2067-3310; https://doaj.org/toc/2067-7669 |
| Access URL: | https://doaj.org/article/44f30d42365d42a28f620e9305b53fea |
| Accession Number: | edsdoj.44f30d42365d42a28f620e9305b53fea |
| Database: | Directory of Open Access Journals |
| ISSN: | 20673310 20677669 |
|---|---|
| Published in: | Agora International Journal of Economical Sciences |
| Language: | English |