Investigating the Mix Effect of Political Marketing and Brand Equity of Political Parties on Voter Commitment and Loyalty in Iran; A Study of Eligible Citizens Voting in Tehran
| Title: | Investigating the Mix Effect of Political Marketing and Brand Equity of Political Parties on Voter Commitment and Loyalty in Iran; A Study of Eligible Citizens Voting in Tehran |
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| Authors: | Arsalan Ghorbani Sheikhkeshin, Ali Monavari, Gholamreza Karimi, Mehrdad Falah |
| Source: | Faṣlnāmah-i Pizhūhish/hā-yi Rāhburdī-i Siyāsat, Vol 10, Iss 38, Pp 44-73 (2021) |
| Publisher Information: | Allameh Tabataba'i University Press, 2021. |
| Publication Year: | 2021 |
| Collection: | LCC:Political science LCC:Political science (General) |
| Subject Terms: | twitter diplomacy, content analysis, twitter social network, trump presidency, Political science, Political science (General), JA1-92 |
| More Details: | The world of diplomacy is witnessing the introduction of new tools for diplomatic engagement. In other words, the introduction of technology, especially mass media technologies such as Twitter, has introduced a new type of diplomatic process. Twitter has become a scene of attack, criticism, and commentary by activists and politicians on a variety of political and global issues that have interactive effects. This type of diplomacy was developed by the name of "Twiplomacy" that by the beginning of the year, 193 UN member states had used this type of diplomatic process. That is, the politicians of the countries had a Twitter account. To this end, this study examines the Twitter diplomacy of the Trump presidency. The key question is how and with what narrative does Trump present his diplomacy on Twitter? To answer the research questions and achieve the desired goals, digital content analysis and discourse analysis with two techniques of categories and evaluation were used. The statistical population of this study is the sum of the tweets of the US President (Trump) Twitter pages in 2017-2019. |
| Document Type: | article |
| File Description: | electronic resource |
| Language: | Persian |
| ISSN: | 2345-6140 2476-6208 |
| Relation: | https://qpss.atu.ac.ir/article_13650_bb9aba739ed187d11be49a41f652e50f.pdf; https://doaj.org/toc/2345-6140; https://doaj.org/toc/2476-6208 |
| DOI: | 10.22054/qpss.2021.51360.2502 |
| Access URL: | https://doaj.org/article/ad43eeb5261a499d9d5626a6b7b84d03 |
| Accession Number: | edsdoj.43eeb5261a499d9d5626a6b7b84d03 |
| Database: | Directory of Open Access Journals |
| ISSN: | 23456140 24766208 |
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| DOI: | 10.22054/qpss.2021.51360.2502 |
| Published in: | Faṣlnāmah-i Pizhūhish/hā-yi Rāhburdī-i Siyāsat |
| Language: | Persian |