Academic Journal
Examining the Effectiveness of Social Media for the Dissemination of Research Evidence for Health and Social Care Practitioners: Systematic Review and Meta-Analysis
| Title: | Examining the Effectiveness of Social Media for the Dissemination of Research Evidence for Health and Social Care Practitioners: Systematic Review and Meta-Analysis |
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| Authors: | Sarah Roberts-Lewis, Helen Baxter, Gill Mein, Sophia Quirke-McFarlane, Fiona J Leggat, Hannah Garner, Martha Powell, Sarah White, Lindsay Bearne |
| Source: | Journal of Medical Internet Research, Vol 26, p e51418 (2024) |
| Publisher Information: | JMIR Publications, 2024. |
| Publication Year: | 2024 |
| Collection: | LCC:Computer applications to medicine. Medical informatics LCC:Public aspects of medicine |
| Subject Terms: | Computer applications to medicine. Medical informatics, R858-859.7, Public aspects of medicine, RA1-1270 |
| More Details: | BackgroundSocial media use has potential to facilitate the rapid dissemination of research evidence to busy health and social care practitioners. ObjectiveThis study aims to quantitatively synthesize evidence of the between- and within-group effectiveness of social media for dissemination of research evidence to health and social care practitioners. It also compared effectiveness between different social media platforms, formats, and strategies. MethodsWe searched electronic databases for articles in English that were published between January 1, 2010, and January 10, 2023, and that evaluated social media interventions for disseminating research evidence to qualified, postregistration health and social care practitioners in measures of reach, engagement, direct dissemination, or impact. Screening, data extraction, and risk of bias assessments were carried out by at least 2 independent reviewers. Meta-analyses of standardized pooled effects were carried out for between- and within-group effectiveness of social media and comparisons between platforms, formats, and strategies. Certainty of evidence for outcomes was assessed using the GRADE (Grading of Recommendations, Assessment, Development, and Evaluations) framework. ResultsIn total, 50 mixed-quality articles that were heterogeneous in design and outcome were included (n=9, 18% were randomized controlled trials [RCTs]). Reach (measured in number of practitioners, impressions, or post views) was reported in 26 studies. Engagement (measured in likes or post interactions) was evaluated in 21 studies. Direct dissemination (measured in link clicks, article views, downloads, or altmetric attention score) was analyzed in 23 studies (8 RCTs). Impact (measured in citations or measures of thinking and practice) was reported in 13 studies. Included studies almost universally indicated effects in favor of social media interventions, although effect sizes varied. Cumulative evidence indicated moderate certainty of large and moderate between-group effects of social media interventions on direct dissemination (standardized mean difference [SMD] 0.88; P=.02) and impact (SMD 0.76; P |
| Document Type: | article |
| File Description: | electronic resource |
| Language: | English |
| ISSN: | 1438-8871 |
| Relation: | https://www.jmir.org/2024/1/e51418; https://doaj.org/toc/1438-8871 |
| DOI: | 10.2196/51418 |
| Access URL: | https://doaj.org/article/3187318239dd4203a4a63534f417e1af |
| Accession Number: | edsdoj.3187318239dd4203a4a63534f417e1af |
| Database: | Directory of Open Access Journals |
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| ISSN: | 14388871 |
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| DOI: | 10.2196/51418 |
| Published in: | Journal of Medical Internet Research |
| Language: | English |