How does the built environment affect hotel prices? A study using multiscale GWR and deep learning
| Title: | How does the built environment affect hotel prices? A study using multiscale GWR and deep learning |
|---|---|
| Authors: | Chao Han, Lijun Zhou, Tianfu Zhou |
| Source: | Journal of Asian Architecture and Building Engineering, Vol 23, Iss 5, Pp 1717-1734 (2024) |
| Publisher Information: | Taylor & Francis Group, 2024. |
| Publication Year: | 2024 |
| Collection: | LCC:Architecture LCC:Building construction |
| Subject Terms: | built environment, visual quality, hedonic price model, mgwr, deep learning, Architecture, NA1-9428, Building construction, TH1-9745 |
| More Details: | This paper utilizes deep learning and street view images to extract visual variables and explore the interactive effects and spatial impacts of the built environment on hotel prices with GeoDetector and multiscale geographically weighted regression (MGWR) models. The results indicate that hotel prices are influenced by multiple factors in a coupled manner, with combined effects more substantial than individual drivers; the visual quality of the built environment can influence consumers’ perception and willingness to stay, thereby affecting hotel prices; MGWR, compared to traditional statistical models, demonstrates superior explanatory power for hotels, accurately identifying the spatial heterogeneity of factors influencing hotel prices; and by elucidating the bandwidth influence and spatial differentiation pattern of each factor, this study provides a reference for hotel site selection, price adjustment, and urban planning. |
| Document Type: | article |
| File Description: | electronic resource |
| Language: | English |
| ISSN: | 1347-2852 13467581 |
| Relation: | https://doaj.org/toc/1347-2852 |
| DOI: | 10.1080/13467581.2023.2270027 |
| Access URL: | https://doaj.org/article/13409ae2dc714ff7a8143f6a4f9c2692 |
| Accession Number: | edsdoj.13409ae2dc714ff7a8143f6a4f9c2692 |
| Database: | Directory of Open Access Journals |
| ISSN: | 13472852 13467581 |
|---|---|
| DOI: | 10.1080/13467581.2023.2270027 |
| Published in: | Journal of Asian Architecture and Building Engineering |
| Language: | English |