Bibliographic Details
| Title: |
Technology for Good? Tencent’s Corporate Social Responsibility, Institutional Chameleon, and the Future of Platform Economies |
| Authors: |
Luzhou Li, Zhian Zhang |
| Source: |
Social Media + Society, Vol 11 (2025) |
| Publisher Information: |
SAGE Publishing, 2025. |
| Publication Year: |
2025 |
| Collection: |
LCC:Communication. Mass media |
| Subject Terms: |
Communication. Mass media, P87-96 |
| More Details: |
There have been global regulatory debates and efforts aimed at holding digital platforms accountable for the public interest. Utilizing mixed methods of documentary research and expert interviews, this article examines how the Chinese digital giant Tencent leverages its adaptive capabilities for corporate social responsibility (CSR) initiatives in response to increasingly stringent regulation in China. Specifically, it explores Tencent’s organizational restructuring, including the establishment of the sustainable social value (SSV) division, as well as the accompanying corporate practices and discursive strategies aimed at enhancing its legitimacy. As an exemplar of the “institutional chameleon,” Tencent has deftly navigated regulatory waters through organizational metamorphosis. However, while Tencent’s enhanced CSR initiatives have certainly yielded some social benefits, the SSV initiatives are increasingly emerging as a new business frontier for the company, leveraging its vast infrastructural capacities to capitalize on the very social fabric it purports to support. This underscores the complexities and contradictions inherent in its CSR practices and the significance of the intrinsic logic of digital platforms as a modern business. |
| Document Type: |
article |
| File Description: |
electronic resource |
| Language: |
English |
| ISSN: |
2056-3051
20563051 |
| Relation: |
https://doaj.org/toc/2056-3051 |
| DOI: |
10.1177/20563051251316119 |
| Access URL: |
https://doaj.org/article/120d7306eeb142ae9330be08d755a087 |
| Accession Number: |
edsdoj.120d7306eeb142ae9330be08d755a087 |
| Database: |
Directory of Open Access Journals |
