Chinese university students’ preferences for physical activity incentive programs: a discrete choice experiment

Bibliographic Details
Title: Chinese university students’ preferences for physical activity incentive programs: a discrete choice experiment
Authors: Jingbo Zhang, Qing Li, Jinzi Zhang, Xianqi Zhao, Maomin Jiang, Xincheng Huang, Diyue Liu, Yupei Yan, Xialei Li, Jiangyun Chen, Zheng Feei Ma, Xiyue Zhang, Wai-Kit Ming, Tak-hap Wong, Guanyun Yan, Yibo Wu
Source: Frontiers in Public Health, Vol 11 (2023)
Publisher Information: Frontiers Media S.A., 2023.
Publication Year: 2023
Collection: LCC:Public aspects of medicine
Subject Terms: health behavior, management and policy, health promotion, willingness to accept, physical activity, Public aspects of medicine, RA1-1270
More Details: PurposeThis study aims to explore and compare Chinese university students’ preferences for various physical activity motivation programs.Patients and methodsA cross-sectional study was conducted in China from February 25 to March 25, 2022. Participants anonymously completed an online questionnaire based on a DCE. A total of 1,358 university students participated in the survey. The conditional logit model (CLM), willingness to accept (WTA), and propensity score matching (PSM) were used to assess college students’ preferences for different attributes and levels of physical activity incentive programs.ResultsRespondents identified the number of bonus, exercise time, and academic rewards as the three most significant attributes of the athletic incentive program. The importance of each attribute varied based on individual characteristics such as gender and BMI. In CLM, college students displayed a preference for a “¥4” bonus amount (OR: 2.04, 95% CI 1.95–2.13), “20 min” of exercise time (OR: 1.85, 95% CI 1.79–1.92), and “bonus points for comprehensive test scores” as academic rewards (OR: 1.33, 95% CI 1.28–1.37). According to the WTA results, college students were willing to accept the highest cost to obtain academic rewards tied to composite test scores.ConclusionThe number of bonus, exercise time, and academic rewards emerge as the three most crucial attributes of physical activity incentive programs. Furthermore, college students with different characteristics exhibit heterogeneity in their preferences for such programs. These findings can guide the development of programs and policies aimed at motivating college students to engage in physical activities.
Document Type: article
File Description: electronic resource
Language: English
ISSN: 2296-2565
Relation: https://www.frontiersin.org/articles/10.3389/fpubh.2023.1281740/full; https://doaj.org/toc/2296-2565
DOI: 10.3389/fpubh.2023.1281740
Access URL: https://doaj.org/article/c11a0e33ca69413aa213032ed4609b28
Accession Number: edsdoj.11a0e33ca69413aa213032ed4609b28
Database: Directory of Open Access Journals
More Details
ISSN:22962565
DOI:10.3389/fpubh.2023.1281740
Published in:Frontiers in Public Health
Language:English