| Title: |
Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach |
| Authors: |
Yogi Tri Prasetyo, Allysa Mae Castillo, Louie John Salonga, John Allen Sia, Thanatorn Chuenyindee, Michael Nayat Young, Satria Fadil Persada, Bobby Ardiansyah Miraja, Anak Agung Ngurah Perwira Redi |
| Source: |
Foods, Vol 10, Iss 6, p 1205 (2021) |
| Publisher Information: |
MDPI AG, 2021. |
| Publication Year: |
2021 |
| Collection: |
LCC:Chemical technology |
| Subject Terms: |
drive-through, fast food, structural equation modeling, extended elaboration-intrusion theory, repurchase intention, Chemical technology, TP1-1185 |
| More Details: |
The drive-through fast-food industry has been one of the fastest businesses growing over the past decades in developing countries, including the Philippines. The purpose of this study was to evaluate factors influencing costumers’ repurchase intention in a drive-through fast food in the Philippines by utilizing the structural equation modeling (SEM) approach. A total of 305 Filipinos answered the online questionnaire, which contained 38 questions. The results of SEM indicated that subjective appetite (SA) was found to have a significant direct effect on menu options (MO). Consequently, MO was found to have significant direct effects on imagery elaboration (IE), vividness (VV), and convenience (CO), and an indirect effect on order accuracy (OA). Finally, SA, MO, IE, VV, OA, and CO were found to have significant effects on satisfaction (S), which subsequently led to loyalty (L) and repurchase intention (RI). Interestingly, MO was found to have the highest indirect effect on RI, indicating that MO is an important consideration for RI. This is the first comprehensive study evaluating drive-through fast food in the Philippines. The causal relationships of the present study can be applied and extended to evaluate the repurchase intention of drive-through fast food in other countries. |
| Document Type: |
article |
| File Description: |
electronic resource |
| Language: |
English |
| ISSN: |
2304-8158 |
| Relation: |
https://www.mdpi.com/2304-8158/10/6/1205; https://doaj.org/toc/2304-8158 |
| DOI: |
10.3390/foods10061205 |
| Access URL: |
https://doaj.org/article/04c5e1be72c8403b8327adc02f73bd14 |
| Accession Number: |
edsdoj.04c5e1be72c8403b8327adc02f73bd14 |
| Database: |
Directory of Open Access Journals |
