Title:
Marketing Strategies of the Horticultural Production Chain
Contributors:
Palma, Marco A.
Publisher Information:
Basel, Switzerland: MDPI - Multidisciplinary Digital Publishing Institute, 2021.
Publication Year:
2021
Subject Terms:
marketing , relationship marketing , social-media marketing , new-media marketing , green industry , qualitative , garden center , nursery , landscape , Acer rubrum , Taxodium distichum , Vitex agnus-castus , gain , loss , landscape establishment , tree establishment , food loss , sustainability , food supply chain , food security , loss management , productivity , Keywords: food security , horticulture , tomato , postharvest loss , food loss and waste , private food policy and standards , destination of loss , price consciousness , visual attention , in-store signage , ornamental plants , conjoint analysis , smallholders , farm production diversity , food consumption diversity , seasonal food consumption , Tanzania , ornamental horticulture businesses , nurseries , garden centers , landscape businesses , social media , marketing costs , export performance , ARDL bound test cointegration , Ethiopia , postharvest , post-harvest , Pacific , municipal market , road-side market , Honiara , Guadalcanal , Malaita , Business strategy
More Details:
This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
Document Type:
eBook
File Description:
application/octet-stream
Language:
English
ISBN:
978-3-0365-0402-5
DOI:
10.3390/books978-3-0365-0403-2
Access URL:
https://directory.doabooks.org/handle/20.500.12854/68506 https://mdpi.com/books/pdfview/book/3526
Rights:
Attribution 4.0 Internationalhttp://purl.org/coar/access_right/c_abf2 https://creativecommons.org/licenses/by/4.0 /
Notes:
ONIX_20210501_9783036504025_252
Accession Number:
edsdob.20.500.12854.68506
Database:
Directory of Open Access Books
