| Title: |
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study |
| Authors: |
Özer, Mehmet, Özer, Alper, Ekinci, Yuksel, Koçak, Akın |
| Source: |
Psychology & marketing. 39(12):2384-2400 |
| Availability: |
http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100165879463.0x000001&indx=1&recIds=ETOCvdc_100165879463.0x000001 |
| Database: |
British Library Document Supply Centre Inside Serials & Conference Proceedings |
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