Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates
| Title: | Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates |
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| Authors: | Rizwan, Shahid, Al-Malkawi, Husam-Aldin, Gadar, Kamisan, Sentosa, Ilham, Abdullah, Naziruddin |
| Source: | ISRA international journal of Islamic finance. 13(3):349-365 |
| Availability: | http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100136676051.0x000001&indx=1&recIds=ETOCvdc_100136676051.0x000001 |
| Database: | British Library Document Supply Centre Inside Serials & Conference Proceedings |
| ISSN: | 01281976 |
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| Published in: | ISRA international journal of Islamic finance |
| Language: | English |