User response to e-WOM in social networks: how to predict a content influence in Twitter
| Title: | User response to e-WOM in social networks: how to predict a content influence in Twitter |
|---|---|
| Authors: | Dahka, Zohreh Yousefi, Hajiheydari, Nastaran, Rouhani, Saeed |
| Source: | International journal of internet marketing and advertising. 14(1):91-111 |
| Availability: | http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCvdc_100109619334.0x000001&indx=1&recIds=ETOCvdc_100109619334.0x000001 |
| Database: | British Library Document Supply Centre Inside Serials & Conference Proceedings |
| ISSN: | 14775212 |
|---|---|
| Published in: | International journal of internet marketing and advertising |
| Language: | English |