Did Brand CSR Responses to the Pandemic Affect Brand Performance?
| Title: | Did Brand CSR Responses to the Pandemic Affect Brand Performance? American Marketing Association (AMA) winter academic conference (Reconnecting and reconceiving the marketplace) |
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| Authors: | Taher, Ahmed, Rizkalla, Amy |
| Source: | AMA educators proceedings. 34(1):168-170 |
| Availability: | http://explore.bl.uk/primo_library/libweb/action/display.do?tabs=detailsTab&gathStatTab=true&ct=display&fn=search&doc=ETOCCN608151021&indx=1&recIds=ETOCCN608151021 |
| Database: | British Library Document Supply Centre Inside Serials & Conference Proceedings |
| ISSN: | 08881839 |
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| Published in: | AMA educators proceedings |
| Language: | English |