Selling a Single Item with Negative Externalities

Bibliographic Details
Title: Selling a Single Item with Negative Externalities
Authors: Chattopadhyay, Tithi, Feamster, Nick, Ferreira, Matheus V. X., Huang, Danny Yuxing, Weinberg, S. Matthew
Source: WWW '19: The World Wide Web Conference, 2019, 196-206
Publication Year: 2019
Collection: Computer Science
Subject Terms: Computer Science - Computer Science and Game Theory, Computer Science - Cryptography and Security, Computer Science - Computers and Society
More Details: We consider the problem of regulating products with negative externalities to a third party that is neither the buyer nor the seller, but where both the buyer and seller can take steps to mitigate the externality. The motivating example to have in mind is the sale of Internet-of-Things (IoT) devices, many of which have historically been compromised for DDoS attacks that disrupted Internet-wide services such as Twitter. Neither the buyer (i.e., consumers) nor seller (i.e., IoT manufacturers) was known to suffer from the attack, but both have the power to expend effort to secure their devices. We consider a regulator who regulates payments (via fines if the device is compromised, or market prices directly), or the product directly via mandatory security requirements. Both regulations come at a cost---implementing security requirements increases production costs, and the existence of fines decreases consumers' values---thereby reducing the seller's profits. The focus of this paper is to understand the \emph{efficiency} of various regulatory policies. That is, policy A is more efficient than policy B if A more successfully minimizes negatives externalities, while both A and B reduce seller's profits equally. We develop a simple model to capture the impact of regulatory policies on a buyer's behavior. {In this model, we show that for \textit{homogeneous} markets---where the buyer's ability to follow security practices is always high or always low---the optimal (externality-minimizing for a given profit constraint) regulatory policy need regulate \emph{only} payments \emph{or} production.} In arbitrary markets, by contrast, we show that while the optimal policy may require regulating both aspects, there is always an approximately optimal policy which regulates just one.
Document Type: Working Paper
DOI: 10.1145/3308558.3313692
Access URL: http://arxiv.org/abs/1902.10008
Accession Number: edsarx.1902.10008
Database: arXiv
More Details
DOI:10.1145/3308558.3313692