Bibliographic Details
| Title: |
Another Chrysler Turnaround: But Is This One For Real? |
| Authors: |
BLUSTEIN, PAUL |
| Source: |
Forbes; 11/15/1976, Vol. 118 Issue 10, p37-43, 4p |
| Subject Terms: |
CORPORATE turnarounds, CORPORATE divestiture, PROFIT margins, PRODUCT lines |
| Company/Entity: |
CHRYSLER Corp. (1925-1998) |
| People: |
RICCARDO, John J. |
| Abstract: |
The article looks at the performance of automobile manufacturer Chrysler Corp. as of November 1976. Particular focus is given to the turnaround plan initiated by chairman and chief executive John J. Riccardo and the other Chrysler executives which includes the sale of unprofitable divisions and the standardization of auto parts. Other topics include Chrysler's profit margins and the company's compact car-oriented product line. |
| Database: |
Complementary Index |
