Bibliographic Details
| Title: |
Will We Be the Last Human Editors of JCR? |
| Authors: |
Schmitt, Bernd, Cotte, June, Giesler, Markus, Stephen, Andrew T, Wood, Stacy |
| Source: |
Journal of Consumer Research; Oct2024, Vol. 51 Issue 3, p451-454, 4p |
| Subject Terms: |
GENERATIVE artificial intelligence, CONSUMER research, SCHOLARLY publishing, HUMAN-artificial intelligence interaction |
| Reviews & Products: |
JOURNAL of Consumer Research (Periodical) |
| Abstract: |
An editorial is presented in which the authors consider the effects of artificial intelligence (AI) on scholarly publishing, with particular focus given to consumer research. Topics of discussion include digitization of consumer research practice, questions surrounding the use of GenAI during the research process, the use of GenAI as a support tool in editorship, and human adoption of AI. |
| Database: |
Complementary Index |
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