Bibliographic Details
| Title: |
Fostering fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces. |
| Authors: |
Facca-Miess, Tina M.1 (AUTHOR) tfacca@jcu.edu, Santos, Nicholas J. C.2 (AUTHOR) nicholas.santos@marquette.edu |
| Source: |
Journal of Marketing Management. Apr2014, Vol. 30 Issue 5-6, p501-518. 18p. 1 Chart. |
| Subject Terms: |
*Social entrepreneurship, *Subsistence economy, *Marketing ethics research, *Business ethics, *Marketing management, *Low-income consumers, *Marketing planning |
| Abstract: |
In recent years, in-depth, on-the-ground research has generated many insights into the nature and functioning of subsistence marketplaces and the people who operate in them. Such knowledge is bound to be useful to various companies and organisations, as they seek to engage such marketplaces, particularly for marketing managers, who quite likely have not had education or experience in marketing in such impoverished settings. This paper complements these practical insights with a normative ethical framework, presented in the marketing literature and labelled the integrative justice model (IJM) for impoverished markets, so as to synthesise a new framework for fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces. [ABSTRACT FROM PUBLISHER] |
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| Database: |
Business Source Complete |
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