Bibliographic Details
| Title: |
LIVING THE DREAM. |
| Authors: |
Ingram, Cinde W. |
| Source: |
Casual Living. Oct2011, Vol. 51 Issue 10, p70-73. 3p. |
| Subject Terms: |
*Outdoor furniture industry |
| Geographic Terms: |
Richland (Mich.), Michigan |
| Company/Entity: |
Bell Tower Outdoor Living Co. |
| People: |
Crowhurst, Barbara, Kosin, Jack, Ashleigh, Jack |
| Abstract: |
The article features the Richland, Michigan-based outdoor furniture firm Bell Tower Outdoor Living Co. Bell Tower won the 2011 Merchandising Award for Best First-Time Entry and Best Overall Merchandising award given by the periodical. Barbara Crowhurst, owner of consulting firm Retail Makeover reveals that Jack and Ashleigh Kosin, owners of Bell Tower, have effectively used their web site to market the products they have on offer. |
| Database: |
Business Source Complete |
