Conference
View in EDS

IMPACT OF PLATFORM REVENUE STRATEGY CHANGES.

Bibliographic Details
Title: IMPACT OF PLATFORM REVENUE STRATEGY CHANGES.
Authors: Chengzhe Liu1 czliu@iastate.edu, Crecelius, Andrew1, Zahedi, Amir2, Shijie Lu3
Source: AMA Winter Academic Conference Proceedings. 2025, Vol. 36, p757-760. 4p.
Subject Terms: *Monetization, *Business revenue, *Marketing, Live streaming, Subscription Internet services
Database: Business Source Complete
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
CustomLinks:
  – Url: https://resolver.ebsco.com/c/xy5jbn/result?sid=EBSCO:bth&genre=article&issn=10540806&ISBN=&volume=36&issue=&date=20250101&spage=757&pages=757-760&title=AMA Winter Academic Conference Proceedings&atitle=IMPACT%20OF%20PLATFORM%20REVENUE%20STRATEGY%20CHANGES.&aulast=Chengzhe%20Liu&id=DOI:
    Name: Full Text Finder (for New FTF UI) (s8985755)
    Category: fullText
    Text: Find It @ SCU Libraries
    MouseOverText: Find It @ SCU Libraries
Header DbId: bth
DbLabel: Business Source Complete
An: 183618795
AccessLevel: 6
PubType: Conference
PubTypeId: conference
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: IMPACT OF PLATFORM REVENUE STRATEGY CHANGES.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Chengzhe+Liu%22">Chengzhe Liu</searchLink><relatesTo>1</relatesTo><i> czliu@iastate.edu</i><br /><searchLink fieldCode="AR" term="%22Crecelius%2C+Andrew%22">Crecelius, Andrew</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Zahedi%2C+Amir%22">Zahedi, Amir</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Shijie+Lu%22">Shijie Lu</searchLink><relatesTo>3</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22AMA+Winter+Academic+Conference+Proceedings%22">AMA Winter Academic Conference Proceedings</searchLink>. 2025, Vol. 36, p757-760. 4p.
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: *<searchLink fieldCode="DE" term="%22Monetization%22">Monetization</searchLink><br />*<searchLink fieldCode="DE" term="%22Business+revenue%22">Business revenue</searchLink><br />*<searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Live+streaming%22">Live streaming</searchLink><br /><searchLink fieldCode="DE" term="%22Subscription+Internet+services%22">Subscription Internet services</searchLink>
PLink https://login.libproxy.scu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=bth&AN=183618795
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 4
        StartPage: 757
    Subjects:
      – SubjectFull: Monetization
        Type: general
      – SubjectFull: Business revenue
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Live streaming
        Type: general
      – SubjectFull: Subscription Internet services
        Type: general
    Titles:
      – TitleFull: IMPACT OF PLATFORM REVENUE STRATEGY CHANGES.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Chengzhe Liu
      – PersonEntity:
          Name:
            NameFull: Crecelius, Andrew
      – PersonEntity:
          Name:
            NameFull: Zahedi, Amir
      – PersonEntity:
          Name:
            NameFull: Shijie Lu
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: 2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 10540806
          Numbering:
            – Type: volume
              Value: 36
          Titles:
            – TitleFull: AMA Winter Academic Conference Proceedings
              Type: main
ResultId 1