IMPACT OF PLATFORM REVENUE STRATEGY CHANGES.
| Title: | IMPACT OF PLATFORM REVENUE STRATEGY CHANGES. |
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| Authors: | Chengzhe Liu1 czliu@iastate.edu, Crecelius, Andrew1, Zahedi, Amir2, Shijie Lu3 |
| Source: | AMA Winter Academic Conference Proceedings. 2025, Vol. 36, p757-760. 4p. |
| Subject Terms: | *Monetization, *Business revenue, *Marketing, Live streaming, Subscription Internet services |
| Database: | Business Source Complete |
| ISSN: | 10540806 |
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| Published in: | AMA Winter Academic Conference Proceedings |
| Language: | English |