EFFECT OF BRAND LIVESTREAMING STREAMER STRATEGY ON CUSTOMER LIFETIME VALUE.
| Title: | EFFECT OF BRAND LIVESTREAMING STREAMER STRATEGY ON CUSTOMER LIFETIME VALUE. |
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| Authors: | Jiaoju GE1 jiaoge@hit.edu.cn, Yanling Zhanga1, Bo LU2 |
| Source: | AMA Winter Academic Conference Proceedings. 2025, Vol. 36, p535-538. 4p. |
| Subject Terms: | *Streaming media, *Consumer preferences, *Consumer behavior, *Marketing strategy, *Branding (Marketing), Live streaming |
| Database: | Business Source Complete |
| ISSN: | 10540806 |
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| Published in: | AMA Winter Academic Conference Proceedings |
| Language: | English |