Bibliographic Details
| Title: |
Q&A: PHENIX CHIEF PRODUCT OFFICER BILL WISHON AND PLAY ANYWHERE CHIEF STRATEGY OFFICER PETER SCOTT: TALK MONETIZING REAL-TIME INTERACTIVE LIVE SPORTS STREAMING. |
| Authors: |
Ozer, Jan jozer@mindspring.com |
| Source: |
Streaming Media. Jan/Feb2025, Vol. 22 Issue 1, p11-15. 5p. |
| Subject Terms: |
*Chief strategy officers, *Media rights, *Streaming media, Live streaming, Tour Eiffel (Paris, France), Content delivery networks |
| Abstract: |
The article discusses a partnership between Phenix and Play Anywhere to deliver real-time interactive live sports streaming with low latency. Play Anywhere enables interactive experiences like betting and ecommerce, while Phenix ensures sub-second latency and server-side ad insertion. The collaboration aims to meet the growing demand for interactive streaming experiences, offering broadcasters new revenue streams and engaging content for viewers. The partnership highlights the potential for interactivity and low-latency streaming to reshape the future of content consumption across various media platforms. [Extracted from the article] |
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| Database: |
Business Source Complete |
