Bibliographic Details
| Title: |
Zwei Programme, zwei Wege: Rewe und Penny unterstützen die Einführung ihrer neuen Kundenbindungssysteme mit einem Werbefeuerwerk. |
| Authors: |
Jörg, Konrad (AUTHOR), Jessica, Becker (AUTHOR) |
| Source: |
Lebensmittel Zeitung. 1/10/2025, Issue 2, p32-32. 1p. |
| Subject Terms: |
*Customer loyalty, *Advertising campaigns, *Consumers, *Smartphones, *Coupons (Retail trade), Mobile apps |
| Abstract (English): |
The article in the Lebensmittel Zeitung from January 10, 2025 describes the introduction of new customer loyalty systems at Rewe and Penny. Rewe is launching the "Rewe Bonus" program with a large-scale advertising campaign, while Penny is upgrading their app with savings coupons. Rewe is focusing on the smartphone and offering bonus credit instead of Payback points, while Penny is offering instant discounts and 10% coupons through the app. There are mixed reactions to the new systems, as they are perceived as complicated and could potentially disadvantage some customers. [Extracted from the article] |
| Abstract (German): |
Seit dem Jahreswechsel bewirbt Rewe das eigene Kundenbindungsprogramm „Rewe Bonus" mit einer groß angelegten Kampagne. Die Discountschwester Penny zieht die Payback-Nachfolge dagegen anders auf. [ABSTRACT FROM AUTHOR] |
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| Database: |
Business Source Complete |
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