THE INFLUENCE OF A PERSONALIZED CREDIT CARD DESIGN WITH A FAMILY PHOTO ON CONSUMERS HEDONIC CONSUMPTION.
| Title: | THE INFLUENCE OF A PERSONALIZED CREDIT CARD DESIGN WITH A FAMILY PHOTO ON CONSUMERS HEDONIC CONSUMPTION. |
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| Authors: | Kaveh, Zakieh1 zkaveh@miners.utep.edu |
| Source: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p372-375. 4p. |
| Subject Terms: | *Consumer behavior, Credit card design & construction, Hedonistic consumption |
| Database: | Business Source Complete |
| ISSN: | 10540806 |
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| Published in: | AMA Winter Academic Conference Proceedings |
| Language: | English |