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When is Consumer Inertia Important?: An Empirical Study on Consumers' Misbehaviors in the C2C marketplace.

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Title: When is Consumer Inertia Important?: An Empirical Study on Consumers' Misbehaviors in the C2C marketplace.
Authors: Emi Moriuchi1, Ikuo Takahashi2
Source: Society for Marketing Advances Proceedings. Nov2022, p293-294. 2p.
Subject Terms: *Consumers, *Empirical research, *Industrial management, *Transaction costs, Distributive justice
Abstract: Consumer misbehavior has been gaining attention since the growth of C2C marketplaces. These unethical behaviors exist when there is an interaction between the consumer and the provider, including the sellers. The result shows that procedural justice plays a critical role in consumers' potential to misbehave among the different justices. Through a posthoc analysis, the direct relationship indicates that when there is a procedure mishap, consumers skip the step of being dissatisfied and can direct tries to rectify the situation by misbehaving. However, the presence of consumer inertia, can mitigate the direct impact of misbehavior. Between distributive and interactional justice, consumer inertia moderates between the interactional justice and dissatisfaction but not for the distributive justice. This suggests that the communication between the platform provider, together with consumers' inertia, can reduce the level of dissatisfaction. [ABSTRACT FROM AUTHOR]
Copyright of Society for Marketing Advances Proceedings is the property of Society for Marketing Advances and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Business Source Complete
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  Label: Title
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  Data: When is Consumer Inertia Important?: An Empirical Study on Consumers' Misbehaviors in the C2C marketplace.
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  Data: <searchLink fieldCode="AR" term="%22Emi+Moriuchi%22">Emi Moriuchi</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Ikuo+Takahashi%22">Ikuo Takahashi</searchLink><relatesTo>2</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Society+for+Marketing+Advances+Proceedings%22">Society for Marketing Advances Proceedings</searchLink>. Nov2022, p293-294. 2p.
– Name: Subject
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  Data: *<searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink><br />*<searchLink fieldCode="DE" term="%22Empirical+research%22">Empirical research</searchLink><br />*<searchLink fieldCode="DE" term="%22Industrial+management%22">Industrial management</searchLink><br />*<searchLink fieldCode="DE" term="%22Transaction+costs%22">Transaction costs</searchLink><br /><searchLink fieldCode="DE" term="%22Distributive+justice%22">Distributive justice</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Consumer misbehavior has been gaining attention since the growth of C2C marketplaces. These unethical behaviors exist when there is an interaction between the consumer and the provider, including the sellers. The result shows that procedural justice plays a critical role in consumers' potential to misbehave among the different justices. Through a posthoc analysis, the direct relationship indicates that when there is a procedure mishap, consumers skip the step of being dissatisfied and can direct tries to rectify the situation by misbehaving. However, the presence of consumer inertia, can mitigate the direct impact of misbehavior. Between distributive and interactional justice, consumer inertia moderates between the interactional justice and dissatisfaction but not for the distributive justice. This suggests that the communication between the platform provider, together with consumers' inertia, can reduce the level of dissatisfaction. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Society for Marketing Advances Proceedings is the property of Society for Marketing Advances and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 2
        StartPage: 293
    Subjects:
      – SubjectFull: Consumers
        Type: general
      – SubjectFull: Empirical research
        Type: general
      – SubjectFull: Industrial management
        Type: general
      – SubjectFull: Transaction costs
        Type: general
      – SubjectFull: Distributive justice
        Type: general
    Titles:
      – TitleFull: When is Consumer Inertia Important?: An Empirical Study on Consumers' Misbehaviors in the C2C marketplace.
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          Name:
            NameFull: Emi Moriuchi
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          Name:
            NameFull: Ikuo Takahashi
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            – D: 01
              M: 11
              Text: Nov2022
              Type: published
              Y: 2022
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            – TitleFull: Society for Marketing Advances Proceedings
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