Bibliographic Details
| Title: |
A road map for reclaiming the digital customer experience. |
| Authors: |
Grover, Manish |
| Source: |
American Banker. 8/14/2017, Vol. 182 Issue 155, p1. 1p. |
| Subject Terms: |
*Banking industry automation, *Payment systems, *Banking industry, *Banking industry customer services, *Technological innovations |
| Abstract: |
This article discusses the rapid pace of digital innovation in banking and payments as of August 2017. Topics include the role that nonbank players enjoy front and center through innovative non-banking customer experience ecosystems, the movement of third-party apps into the financial wellness sphere, and a roadmap on how banks can reclaim the digital customer experience in terms of establishing a customer financial hub, activating cross-industry experiences, and using channels strategically. |
| Database: |
Business Source Complete |
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