Bibliographic Details
| Title: |
What 100,000 Tweets About the Volkswagen Scandal Tell Us About Angry Customers. |
| Authors: |
Swaminathan, Vanitha1, Mah, Suyun2 |
| Source: |
Harvard Business Review Digital Articles. 9/2/2016, p2-7. 6p. |
| Subject Terms: |
Corrupt practices in the automobile industry, Microblogs |
| Company/Entity: |
Volkswagen AG |
| Abstract: |
The article examines more than 100,000 tweets to analyze changes in the public sentiment after the breakout of the diesel emission scandal involving automobile company Volkswagen. |
| Database: |
Business Source Complete |
