Bibliographic Details
| Title: |
ACCESSORY ACUMEN. |
| Authors: |
Bringle, Jennifer |
| Source: |
Casual Living. Feb2016, Vol. 56 Issue 2, p18-22. 4p. |
| Subject Terms: |
*Marketing strategy, *Outdoor furniture industry |
| Company/Entity: |
Urban Bonfire (Company) , Laura's Home & Patio (Company) , Colorado BBQ Outfitters (Company) |
| Abstract: |
The article discusses the marketing strategies of retailers of accessories for outdoor rooms in the U.S. Topics covered include Urban Bonfire's sale of theme accessory packages to appeal to gift-givers, Laura's Home and Patio's incorporation of accessories into its merchandising strategy, and Colorado BBQ Outfitters' strategic placement of accessories to maximize sales opportunities. |
| Database: |
Business Source Complete |
