Dynamic investment in online advertising of multi-oligopoly competitive enterprises with spillover effect.
| Title: | Dynamic investment in online advertising of multi-oligopoly competitive enterprises with spillover effect. |
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| Authors: | Zhou, Huini1,2, Li, Guo1, liguo@bit.edu.cn, Tan, Yong3, Guan, Xu4 |
| Source: | Annals of Operations Research; Jan2025, Vol. 344 Issue 2, p1057-1099, 43p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 02545330 |
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| DOI: | 10.1007/s10479-023-05578-x |
| Published in: | Annals of Operations Research |
| Language: | English |