Bibliographic Details
| Title: |
Moving With the Times: Updating the National Physical Activity Plan's Media and Communication Strategies to Increase Population-Level Physical Activity. |
| Authors: |
Mailey, Emily L.1 (AUTHOR) emailey@ksu.edu, Olscamp, Kate2 (AUTHOR), Aguiar, Elroy J.3 (AUTHOR), Maddock, Jay E.4 (AUTHOR), Levan, Macey L.5 (AUTHOR), Segar, Michelle6 (AUTHOR) |
| Source: |
American Journal of Health Promotion. Mar2025, Vol. 39 Issue 3, p384-387. 4p. |
| Subject Terms: |
*ADVERTISING campaigns, *SCHEDULING, *PHYSICAL activity, *COMMUNICATION strategies, *MEDICAL communication |
| Abstract: |
In 2022, an interdisciplinary team of subject matter experts was convened to substantially revise the Mass Media sector content of the National Physical Activity Plan. The updated version recognizes the rapid pace at which the media landscape is evolving and includes a new sector name (Media and Communications) and revised strategies and tactics that reflect progress in the development of a national physical activity campaign brand (Move Your Way ®). This commentary summarizes key changes and highlights the importance of ongoing collaboration between physical activity and media professionals to optimize promotion of physical activity through diverse channels. [ABSTRACT FROM AUTHOR] |
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| Database: |
Academic Search Complete |
