Bibliographic Details
| Title: |
GET READY WITH ME: UNVEILING THE REGULATORY REALITIES OF INFLUENCER MARKETING. |
| Authors: |
STAMATOS, SOLANGE G. |
| Source: |
Boston College Law Review. 2025, Vol. 66 Issue 1, p253-293. 41p. |
| Subject Terms: |
*INFLUENCER marketing, *STAY-at-home orders, *COVID-19 pandemic, *UNFAIR competition, *CUSTOMER loyalty |
| Abstract: |
Influencer marketing has rapidly evolved from a casual practice to an essential and increasingly regulated industry. The COVID-19 pandemic and subsequent global lockdowns accelerated this shift by confining consumers indoors and pushing them into a largely virtual world. In this digital landscape, influencer marketing emerged as a key strategy for brands seeking to enhance visibility and engagement. The saturation of social media spaces with influencer content has intensified the urgency around purchasing decisions and blurred the line between entertainment and commerce. Despite its effectiveness, influencer marketing raises significant concerns about deceptive practices--such as undisclosed sponsorships and misleading endorsements--that evade regulatory oversight and erode consumer trust. This Note argues that the Federal Trade Commission's slow and reactive response to these practices inadvertently fosters unfair competition and compromises consumer loyalty. To protect consumers and strengthen the integrity of influencer marketing, this Note proposes a range of proactive regulatory strategies, including technological solutions, federal-state partnerships, voluntary certification, educational initiatives, and increased brand accountability. [ABSTRACT FROM AUTHOR] |
|
Copyright of Boston College Law Review is the property of Boston College Law School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| Database: |
Academic Search Complete |
