Bibliographic Details
| Title: |
Digital radio: The next revenue stream in news media. |
| Authors: |
Tasaka, Guy (AUTHOR) |
| Source: |
Editor & Publisher. Dec2024, Vol. 157 Issue 12, p29-30. 2p. 1 Color Photograph. |
| Subject Terms: |
*MEDIA consumption, *COVID-19 pandemic, *SMART speakers, *INTERNET radio, *DIGITAL technology, *STREAMING media, *STREAMING audio |
| Abstract: |
The article discusses the shift towards digital radio as a revenue stream for news media publishers, highlighting the opportunities presented by changing technology and consumer behavior. It emphasizes the importance of creating a digital radio channel without an FCC license and provides insights on content strategy, success stories, revenue models, and implementation guides. The text suggests that local media publishers can leverage their brand strength and audience relationships to disrupt the audio market and generate new revenue streams. [Extracted from the article] |
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| Database: |
Academic Search Complete |
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