Bibliographic Details
| Title: |
It's 2024: please stop the insanity. |
| Authors: |
Tasaka, Guy guy@tasakadigital.com |
| Source: |
Editor & Publisher. Jan2024, Vol. 157 Issue 1, p20-22. 3p. 1 Color Photograph, 1 Graph. |
| Subject Terms: |
*INSANITY (Law), *CONSUMER behavior, *SEARCH engine optimization, *BUSINESS planning, *ELECTRONIC newspapers, *ADVERTISING management, *NEWSPAPER publishing, *BUSINESS intelligence |
| Abstract: |
The article discusses the challenges facing the local media industry in 2024 and proposes a shift in focus to address core issues. It highlights the historical revenue decline, misalignment of business models, and the impact of digital platforms. Emphasizing audience value and rethinking content and revenue strategies, the article urges newspapers to reconsider their approach for sustained success. |
| Database: |
Academic Search Complete |
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