Bibliographic Details
| Title: |
Creating a sustainable local news model. |
| Authors: |
Tasaka, Guy |
| Source: |
Editor & Publisher. Sep2022, Vol. 155 Issue 9, p88-89. 2p. 2 Color Photographs. |
| Subject Terms: |
*BRAND name products, *TELEVISION broadcasting of news, *MASS media industry, *LOCAL mass media, *INTERNET marketing |
| Abstract: |
The article focuses on creating a sustainable local news model. Topics covered include the basic concepts of a local news publishing model, the non-publishing-related activities of media companies, including commercial printing, custom publishing and events management, and how the revenue diversity has moved local publishers away from local business relationships. It also examines whether digital marketing agencies should be local news organizations. |
| Database: |
Academic Search Complete |
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