An experimental study of brand signal quality of products in an asymmetric information environment
| Title: | An experimental study of brand signal quality of products in an asymmetric information environment |
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| Authors: | Tsao, Hsiu-Yuan *, Pitt, Leyland F., Berthon, Pierre |
| Source: | In Omega 2006 34(4):397-405 |
| Database: | ScienceDirect |
| ISSN: | 03050483 |
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| DOI: | 10.1016/j.omega.2005.01.001 |
| Published in: | Omega |
| Language: | English |